Optimizing Your E-Commerce Site For Higher Sales Volume

Handbags, shoes, skirts, dresses and tops; these are just some of the commodities that never seem to stop growing. Shopping malls across the country are teeming with them and they are fueling the growth of the e-commerce scene.For the past few years, online stores have been popping up into the virtual existence like an endemic virus. It is easy and near zero cost to set up. Opening an account is free. There are readily available templates for site designs. The images and the goods are provided by manufacturers. The amount to stock up and cost are low. As such, it attracted a lot of small timers to begin a journey into e-commerce.Web designers saw opportunity and latched onto this growing trend by providing online shopping cart solution. This is a crucial next step for these business owners to take. On the other hand, blog shops have tremendous flaws in customer retention. They are difficult to browse; this makes buying in bulk and multiples item non-existent, and payment is manual. In short, the blog shops buying process is slow and inefficient.So are the online businesses gaining more customers and replacing the offline shops? The answer is no; the business owner do not understand the internet as much as think. There are many examples of mistake due to the lack of understanding the internet by the online retailers. So, how are the successful ones optimizing their e-commerce site to make more sales?Here are a couple of key items that e-commerce site owners need to know when selling online:1. The Designs and Content Management Cannot Be Outsourced.
The virtual world is ever changing and constant upgrade need to be done in order to stay competitive. For example, if you are selling a product, make sure you have multiple photos of the product taken at different angle. Since the nature of e-commerce does not allow the customer to touch and feel the product, pictures are the next best thing. So, by optimizing your e-commerce site with more photos on the product, it will give your customer more confidence to buy the product. You may understand your product and have one of the best products in the market but if you do not provide the right content and make it is easy to locate, no one will buy from you.2. The Search Function More Important Than You Think It Is.
People browse through sites and they browse them quickly. According to usability experts, most users just scan your site and do not read in detail. They will ignore most of the things that are not important to them. That’s why optimizing your e-commerce site navigation will help your visitors to surf with ease.If they could not find what they are looking for quickly, they are going to use the search function. Let’s face it we have been spoiled by Google. A lot of the sites have the search function but most of them still work with a 20th century algorithm. They churn out inaccurate results. They frustrate customers and frustrated customers are not going to be a paying customer! So investing money and time to have a good internal search engine will help customer to feel good about your site.3. Don’t Misuse Your Category Navigation.
This relates to what was mentioned; people need to be able to find what they are looking for quickly. The common misuse is listing everything out in one category. Products need to be categorized properly like different sections in a book store. You should try your best to follow what is commonly used by other people and generally accepted terminologies. Sites such as Amazon and eBay will be a good a reference point on how to categorize your own goods.4. Don’t Try to Sell Everything in One Single Page
Putting too much information and items on one page will make your site look messy and annoy your customers. When everything is important, nothing is. Avoid the kitchen sink approach at all cost. This is not the way to optimize your e-commerce site. Remember, if they are already on your page, they will use your navigation to look for the items that they are interested in. Let them have an easy time browsing your shop.5. Don’t Force Your Customer to Sign Up
You can’t force people to sign up in order to browse your site unless you are already highly reputable. People don’t have to sign up as members to buy goods at retail stores. Online stores shouldn’t be any different. If ever online stores will replace retail, the process should be as seamless as retail. Many reputable e-commerce site optimize their checkout process by only asking for sign up information at the payment stage, which is where the customer most willing to provide their contact details.6. Your Shopping Cart Needs to be User Friendly
To be honest, your whole site needs to be user friendly but your shopping cart is one of the most important piece of feature. If people can’t find where it is or work out quickly on how to use it, they will not use it.If the current online business owners do not learn quickly, they will be knocked out of business by new comers. It is an extremely competitive business and it’s only going to get more competitive. You will need to realize that optimizing your e-commerce site is an on-going process and not a one off mission. This is also because your customers’ preference will change in time, and you will have to optimize your e-commerce site to suit their new preference. One way to get feedback from real users is to do quick usability testing service. There is no need for a lot of user to test your site, usually 3-5 independent users will be good enough to discover the key problems on your site.
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Travel and Its Benefits

Why do we need to travel? Why it is getting increasingly important that we, once in a while, change our environment and travel outside our country? Why it is sometimes a necessity for our emotional health to travel?Travel’s importance is underestimated by many people. Travel is not only fun, entertaining and enjoyable. With our current lifestyles and work conditions, travel has become more than an option. It is more than just having fun. As Augustine of Hippo said ” The world is a book and those who do not travel read only one page.”
 During travel you are able to do things you usually don’t do. When travelling, you go outdoor and be away from computers, and TVs and you are likely to be mixing with different people and cultures. People travel for different reasons. Some travel for fun and to have a good time. Others travel as a hobby. Travel can be an escape away from the hectic pace of life in big cities. Some travel just to change and move, as Robert Louis Stevenson said “I travel not to go anywhere, but to go. I travel for travel’s sake”. Some people like to learn from different cultures, as Mark Twain said ” Travel is fatal to prejudice, bigotry, and narrow-mindedness.” Travel gives the person the opportunity to discover, to explore and to feel the sense of adventure.Many people around the world are discovering the benefits of travel to the extent that the tourism industry is growing worldwide and has become one of the major profitable sectors in world economies. No wonder that travel is growing year by year. According to figures published by the World Travel & Tourism Council WTTC, world tourism industry grew by 3% in 2012, and contributed $6.6 trillion to world GDP by direct and indirect impact. In 2012, for the first time in history, international tourist arrivals reached 1.035 billion.Here are the main benefits of travel:1-Stress Relief: As you travel miles away from your environment, you are able to be free from your responsibilities and then begin to relax and rest. Not only you rest your body, but also your mind. Knowing that you can wake up anytime without an alarm clock, without the need to be physically available at work, will take off a lot of mental stress. Here, you can sense freedom. Stress relief is a major reason for travel. The moment you think you are heading for Hawaii or Bali, you get immediate sensation of excitement and stress-free feelings. It is this mental peace that makes travel a very good stress-relief. Sometimes travel can be stressful if your trip has a lot of sightseeing, or meeting a lot of people. But travel stress is different from home stress because it is positive stress. Travel stress does not associate with it anxiety or worry.Travel is a great way to connect with nature which is very helpful for your relaxation, mentally or physically. Nature is a stimulus for activating your right brain. Right brain domination is one major cause for stress-relief. Also, during travel there is no sense of urgency which is usually associated with home behavior. Change of scenery is by itself helpful for relieving stress.2-Physical Benefits: You move more when travelling. You walk more frequently whether riding the subway or exploring the streets of a historic city or even visiting a museum. By swimming or laying on the beach, you get a high dosage of vitamin D from the sun, something that is very useful for your bones and also for your positive emotions. Outdoor activities associated with travel can lower risk of diabetes, lead to weight loss and reduce cholesterol level. Some medical experts recommend traveling once every six months for cardiovascular health and for the heart. Some studies show that travel even improves better sleep.3-Cultural Benefits: Sometimes we need to be anonymous. Sometimes we want to be free from any responsibility. Travel allows you to exercise both while meeting new people and experience new cultures. You will know how different people accomplish their goals with different ways. You will learn new ideas that you have never thought of before.4-Relationship Benefits: Traveling with a companion and sharing same experiences and situations together will enhance your mutual bond. 93% of youth ages 8-18 consider travel as “a quality time” spent with their parents. 3 in 4 parents say that family vacations are very helpful for the family. Meeting new persons in new locations can result in long term relationship for many.5-Happiness: Many persons associate happiness with travel. More than 50% of adults buy souvenirs just to remember their vacations. Most travelers store photos of their destinations as a way of remembering those trips that are about tasting new food, beautiful sights, historic monuments, and new music. This is one reason that travel can be addictive, especially if have enough time & money. It has become a hobby for thousands of people around the world.Remember, you can travel and have fun with a limited budget. Plan carefully and spend wisely. Read and learn saving tips.